This is an ad from the New Yorker and I was tickled pink when I saw it. I found that this monotone ad popped out right away out from the surrounding boring black and white pages. The white, pink and black colors unite the whole ad together along with the camera and Hollywood unifiers. There is a large amount of implied and psychic line created by the tvs, cameras and even the model's body. Each one emphasises the new phone's name, Cinemoto, which is in bold large letters smack dab in the center of the page. The ad is symmetricaly balanced which really works for this piece.
2 comments:
I really like the effect of monotone, it stands out well. It's especially cool here bc it's only in the background. This ad looks as if was very effective.
I agree, the monotone is a neat affect.
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