Design Through Ideas, Emotion, Facts and Motion

I saw this design in Design Graphics and was immediately attracted to the simplicity and dead on accuracy of it. The Simplicity of the ad unifies it with the simplicity of the idea conveyed. In this design it only took a black marker to communicate a strong idea. The emphasis really isn't in the piece but is the idea that the piece conveys. The Usage of seconds in the message speeds you through it quickly but leaves an impression that these original, creative ads always leave.