This is an add for Productolith that I found in How magazine. Right away I was attracted to this add's wit and humor. I also like the composition of the piece, it's more entertaining and personal from the birds eye view. The emphasis is on the large sheet of white paper that's smack dab in the center. The values of the colors are attractive and pop out. This add also has a great use of scale with the firemen being smaller than us. There is a great use of lines with the hose, side walk, and the corners of the building. The firefighters even have a psychological line leading from their eyes to the viewers.
HOW magazine, June 2006, p43 Productolith
4 comments:
very creative ad!
Well described. I like this ad.
The focal point in this ad is so prominent. I really like it.
hahaha...!!!
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