
I first flipped passed this ad for a design show and I thought to myself, that's not right! I had to go back and take a second look at it. Well I as right about that. The ad goes one step farther than most and makes the reader feel uncomfortable because of the cropping and even worse, with the so called terrible cropping the flowers have still somehow managed to get centered. What a creative way to create balance! Although the focal point is the flowers, I think that the randomly cropped chair legs at the top of the page have a bit more emphasis along with the bold words on the edges of the page. The colors are attractive to and don't weigh down the ad at all. Although the ad does look like it vibrated off center at printing press.
Design Graphics magazine





